Michael White
Creative Lead // Digital Media Producer
[email protected]
Not every creator thinks in systems. Not every strategist thinks in stories. I do both.
I manage productions of the most talented creators the web has to offer - because the best content in the world means nothing if nobody watches it.
I handle video editing, vendor management, data analysis and A/B testing while guiding creators through full-cycle content production in fast-paced environments. I bring a keen eye for performance, strong resource management skills, and a proven ability to deliver under tight deadlines.Above is a selection of final products that I'm elated to have played my part in.
Case Study: How To Beat
Workflows optimized into a well-oiled machine
Problem
A channel in the Made In Network portfolio maintains a strong editorial foundation but faces notable editing inefficiencies. Its signature “How To Beat” format features a motion graphic that displays the cast of the reviewed film and progressively crosses out characters as they are eliminated from the story. However, editors were performing this process manually; Adding, masking, and crossing out each character individually - which results in several hours of redundant work per video.
Solution
I designed, programmed, and implemented a user-friendly template that fully automates the previously manual process. Editors now only need to upload the relevant character images and select each character’s status from a dropdown menu. This solution eliminates redundant work, saving several hours per video and enabling significantly faster deliverables across the entire post-production team.
Case Study: TristanGold
Establishing the strongest of foundations
Problem
Client is establishing a new youtube channel from scratch. He has an idea and script, but requires assistance in execution, and establishing an identity for the channel.
First, we need a thumbnailA thumbnail concept was finalized during a brainstorming session with the client. After several iterations, we selected an idea featuring a prominent gaming character holding an invitation. I sourced and managed a reputable thumbnail artist, providing a rough sketch for reference. The artist delivered high-quality character artwork, which I then imported into Photoshop to create multiple variations for A/B testing in YouTube Studio.
Next, the video needs to be amazingWe invested several weeks in the production of the video. I directed the in-game footage, requesting specific shots where necessary to achieve the desired quality. I edited the entire video myself, with special attention given to the introduction. I designed dynamic motion graphics and high-quality visuals to immediately hook viewers.
Finally, we upload to thunderous applause! The final video is uploaded, and quickly charges to over 100,000 views on a fresh channel. We take notes of the process and lessons learned to bring with us to the future.
"There isn’t anyone out there that I trust with my most important projects more than Cube. His ability to bring concept to reality is unmatched and has a Midas touch for videos."
- TristanGold
What People Are Saying
200+ verified reviews // 500+ visions realized
See them for yourself. ⤴
"I first worked with Cube about two years ago. I sent him in the bare minimum, some recorded lines and a handful of gameplay tips. He got back to me with stunning results, my clips had been drastically edited to not just be static shots but instead were extremely dynamic. Shots were superimposed onto TVs to give them depth, text was meticulously woven into the background by carefully masking it frame by frame until it looked like it had always been there. I was blown away by the end result!"- Glyphmoney